Merchandising Gains Importance as Inventory Grows
Posted on 06. Oct, 2009 by admin in Fall 2009
By BILL KUNKEL
As more pawners find themselves unable or uninterested in redeeming their pledges as the holiday season approaches, many visionary pawnbrokers are looking to pump up the retail side of the business with marketing ideas both old and new.
‘Pawn Stars’ Cashes In on History Channel
Posted on 06. Oct, 2009 by admin in Fall 2009
By Bill Kunkel
From classic plays (“The Merchant of Venice”) to legendary films (“The Lost Weekend”), pawnbrokers have been depicted through the prism of every imaginable negative stereotype.
But the medium of television — ands, specifically, the category of the reality show — has made stars out of the family that owns and runs Gold & Silver Pawn, a Downtown Las Vegas shop with as much provenance as many of its most upscale items.
Solid Image Is Vital for Industry’s Survival
Posted on 06. Oct, 2009 by admin in Fall 2009
By Jerry Whitehead
The age-old saying remains true today: “Image is everything.”
What kind of an image do you present?
Today our industry is being examined on an unprecedented level. We face challenges from the news media, Hollywood, local communities, state regulators, D.C. regulators and everything in between.
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